(A thesis submitted in partial fulfilment of the requirements for the degree of MASTER OF ARTS IN DEVELOPMENT ECONOMICS, VIETNAM – THE NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICS)
By Phan Duy Lap (VNP 20)
Academic Supervisor: Dr. Truong Dang Thuy
There has been a rapidly growing of order food online service from 2012 to 2015 in Vietnam based on data from Vietnammm.com website. Vietnammm.com was not only increased in the number of orders per month but also they got a significant risen in quantity of restaurants. However, there were only lower 10 percent of restaurants (suppliers) joint this field achieved success. This study will explain in details about that paradox and determine The Key Factors of Success in Food Delivery Service.
Keywords: Food delivery services, discrete choice experiment, utility.
Full version is available at Library of Vietnam- Netherland Progamme: 1A Hoang Dieu, Phu Nhuan Dist, Ho Chi Minh city, Vietnam.